People in the Philippines just love personalized printing. We can find customized items everywhere and almost everyone is using these unique types of items either for the purpose of gift giving or for personal usage. Anyone is capable of putting up a personalized printing business. With the proper balance of time, funds, equipment, consumables, manning and ample knowledge of running the business is sufficient to run the business smoothly.
First, you must know the market. Do we have a market in this type of industry? If this question is answerable by yes, then find your NICHE market, a sub-market in which you will determine where you want to focus. In case of personalized printing, silkscreen, digital printing and UV direct printing are the top of the choices of your investment. Do your research. All of these have different types of investments (either monetary, equipment or location), applications, management and target market. Know the market price and the range of profitability before starting a business.
Second, do not look for a supplier but look for a business partner.
Make sure that the supplier is stable enough to provide volume and variety of machines, consumables and service whenever you need and are in good quality. Always remember, a good supplier has a good supply chain. Also, choose a supplier that innovates. Good suppliers never leave their customers with an outdated technology. They will encourage and educate their clients with new innovations that can increase the productivity and efficiency of their clients.
We, in Crystal Image, one of the pioneer in supplying heat transfer machines and consumables, we do not only sell items to customers. We guide them from their first inquiry up until to their daily operations when their business has been put up. We talk to our clients; we understand, give opportunities and propose an appropriate type of business package, for t-shirt printing business, personalize shops, souvenir shops, corporate giveaway providers, sub-con service providers and even office supplies shops. Even if we are located here in Manila, we ensure to deliver quality goods to clients wherever they are located. We are here to support their supplies, technicalities and even marketing advise so that together we can grow as a business partner.
Third, you are what you use. Choose machines and consumables that are of good quality. Crystal Image offers good machine that has a longer life span due to its quality and good consumable that has longer shelf life especially for those who has expiry. We ensure to conduct quality assurance check before selling it to our clients. From Yasen Class A mugs, Yasen inks and vinyls, t-shirt, tumblers, button pins, foldable fan, plates etc. to powerbanks, planners, ball pens and usb with the help of different kinds of substrates, look how diversified personalized printing industry’s technology and innovation has go through, while in machines, from Sapphire manual presses to Sapphire automatic and pneumatic presses that continuously upgrades from time to time. Choose the correct type of items that fits your budget and market.
Fourth, consider passion as the main quality of hiring people. World of personalize is a world of art, patience and perfection. Hiring someone with passion is better than hiring someone who has knowledge but do not love what he or she is doing. Being with someone who has passion can turn out a simple design into an art of perfection. This is what we do in Crystal Image, we hire people with passion to serve customers not only to increase our productivity but also to build good customer relationship.
Fifth, offer value over items. Consider all factors that can affect your relationship with your client. Location, services and value added offering, these are just few things that can determine the existence of your business. Give your clients more than what they paid for, not in terms of exchange of payment and goods, but of value. An added value given to clients is equivalent to 80-100% of assurance of their loyalty.
Lastly, Promotion is your secret weapon. Make a plan and do your research. Look for new trends in the personalized market and finding clients. Go bold in advertising your brand and shop. Internet marketing like use of social media, and sell sites help you advertise and reach clients from different provinces and location through technological advancement.
Crystal Image, your business partner is always open to for those who are interested in putting up, maintaining and expanding their personalized printing business. We will ensure to help you cope up with the latest trend and technology in machines and consumables. As well as in guiding you by offering quality goods and lifetime services. Let’s keep in touch. (02)356-4989
